ABOUT CHEERS
Since 2014, we’ve served 700k+ customers & sold 40m+ doses — earning the title of the #1 brand in alcohol-related health & wellness. Learn about the decade-long journey that led us to where we are & where we’re going.
WHY CHEERS?
Mission-Driven, Prioritizing Quality, & Constantly Innovating to Remain a Category Leader
As a brand focusing solely on alcohol-related health, we aim to help create a world where everyone can enjoy alcohol throughout a long & happy life. We pride ourselves on our leading position in the category through thoughtful education and creating products that focus on efficacy without compromising convenience. By empowering customers to enjoy alcohol on their own terms while educating on the short & long-term benefits of our products, we are confident that our brand can be a vehicle for building healthier habits.
Doctor Recommended
Trusted by Experts
With a growing network of clinicians across the country now sharing Cheers with their patients, our movement to transform how people approach smarter drinking & alcohol-related health is gaining momentum.
Doctor Recommended
Trusted by Experts
With a growing network of clinicians across the country now sharing Cheers with their patients, our movement to transform how people approach smarter drinking & alcohol-related health is gaining momentum.
“Cheers tackles the two most evidenced supported mechanisms for why you feel bad after drinking, while working to support your liver—ultimately helping to optimize your health. I recommend Cheers to anyone who imbibes—even if it's just one or two drinks.”
Michael Do
MD, MBA
BRAND PILLARS
Shaping a Category by Setting Higher Standards
Health Conscious
As consumers grow more health-conscious, drinking alcohol becomes more at odds with a healthier lifestyle and the need for mindful solutions is in greater demand. Additionally, there's a significant stigma surrounding alcohol, with many taking the extreme stances of either not drinking at all or engaging in binge drinking, with little room for responsible alcohol consumption.
We're fighting this stigma by promoting fun, responsible, & health-conscious alcohol consumption. We believe that, when enjoyed responsibly, alcohol is a good thing, and Cheers helps people compromise less (you can go out for happy hour but wake up ready to take on responsibilities the next day). Our products work together to prioritize your alcohol-related health and fit into your lifestyle — providing both short-term and long-term health benefits.
Science Based
We create products that actually work — and we have the science & consumer trust to prove it. Our formulas are heavily researched and highly effective as we prioritize function-first products in a form-first industry. We believe that properly communicating the science behind our products in an accessible way will empower our customers to enjoy alcohol on their own terms and help lift the perception of the entire category.
Innovation Forward
We believe transparency ultimately builds customer trust, so we go the extra mile to earn our place as the leader in alcohol-related health. We will never hide our ingredients behind proprietary blends, and we invested in third-party testing for our products to verify ingredient amounts. We’re proud to be arguably the first company to bring DHM to market at scale in the US and have been on the forefront of this category ever since. We believe no other company in this space matches these standards.
Education Focused
Before Cheers, there hasn't been a clear, approachable mass understanding of the science of alcohol and how you can improve your habits to stay healthy, both in the short & long term.
We're working to fill this educational gap by teaching our customers the science behind our products, the importance of liver health, and the primary causes of why you don't feel great after only a few drinks. Through thoughtful explainers, long-form content, and projects like our Drink Smarter initiative, we're working to create an alcohol-related health movement that empowers drinkers to be more mindful about their consumption habits.